Digital Media Intern

  • Media
  • Indianapolis, United States

Digital Media Intern

Job description

Summer internship opportunity on our digital media team.  Should be a good opportunity to get exposure to and work with a number of different parts of digital media.

Requirements

Responsibilities

  • Assist with the development and execution of digital marketing strategies to drive traffic and conversions.
  • See how we optimize performance through a digital media mix comprised of paid search, paid social, display, online video, and streaming audio media campaigns
  • Work closely with Account Management and Digital Media leadership to conceptualize, execute, and report on campaign strategy and effectiveness
  • Be a part of testing the performance of ad creative, media tactics, and other campaign elements to improve results
  • Frequent, in-depth data analysis to spot trends/shifts in the landscape and opportunities to improve performance and ROI
  • Participate in client calls to discuss account performance, interpretation of data, and actionable plans based on findings.
  • Collaborate cross-channel with other teams to provide client with a holistic view of their digital footprint and better understanding of how each channel interacts with each other.

 

Learning Opportunities

  • Google AdWords, Google Analytics, Facebook Ad Manager, Google Doubleclick Campaign Manager.
  • Gain experience working with media vendors on digital media plans and budgets.