Digital Media Intern
Summer internship opportunity on our digital media team. Should be a good opportunity to get exposure to and work with a number of different parts of digital media.
- Assist with the development and execution of digital marketing strategies to drive traffic and conversions.
- See how we optimize performance through a digital media mix comprised of paid search, paid social, display, online video, and streaming audio media campaigns
- Work closely with Account Management and Digital Media leadership to conceptualize, execute, and report on campaign strategy and effectiveness
- Be a part of testing the performance of ad creative, media tactics, and other campaign elements to improve results
- Frequent, in-depth data analysis to spot trends/shifts in the landscape and opportunities to improve performance and ROI
- Participate in client calls to discuss account performance, interpretation of data, and actionable plans based on findings.
- Collaborate cross-channel with other teams to provide client with a holistic view of their digital footprint and better understanding of how each channel interacts with each other.
- Google AdWords, Google Analytics, Facebook Ad Manager, Google Doubleclick Campaign Manager.
- Gain experience working with media vendors on digital media plans and budgets.