Digital Media Planner/Buyer

Are you a Digital Media Planner/Buyer? 

The Digital Media Planner/Buyer is accountable for all aspects of the planning, implementation, tracking, monitoring and budgets for assigned client’s digital campaigns to help achieve the client’s strategic objectives. The ideal candidate is detail-oriented, proficient at managing multiple projects, highly organized, analytical, and possesses effective communication skills.

Key Responsibilities and Skills:

• Execute paid media campaigns; manage account set up in key platforms, Campaign Manager, Meta Ads Manager, etc.

• Handle media ad trafficking, campaign UTM execution, and tag delivery to outside partners

• Develop media plans that ladder up to campaign objectives

• Develop working relationships with internal and external stakeholders, including cross-functional teams such as account, creative, strategy and traditional media

• Stay apprised of industry standards, new media programs/opportunities and circulate updates and innovations with internal teams

• Evaluate media opportunities, prepare media POVs and case studies, and help develop and presentation of media plans for assigned clients

• Pull data for digital media performance and web metrics, providing campaign performance reports to clients, including optimization recommendations as needed to continuously improve campaign performance

• Demonstrate understanding of key digital media trends and concepts

• Exhibit strong analytical skills and ability to tie results to client business objectives and key performance indicators, providing relevant metrics and measurement strategies for digital media campaigns

• Accountable for accuracy and follow-through on all assigned tasks

• Keep an internal status for active media projects while establishing and adhering to timelines

• Accurately manage campaign budgets and pacing

Requirements:

• Hands-on experience supporting media plan development across a variety of paid media

• Writing and speaking skills for development and delivery of POVs and paid media plans with a professional demeanor

• High interest and initiative in expanding media skillset

• Advanced organizational skills and ability to identify and self-manage steps toward project completion

• Ability to develop thoughtful strategies and overall budget recommendations from specific communication goals

• Experience with campaign setup, deployment, optimization and reporting

• Experience with a variety of objective strategies (awareness, engagement, conversion, etc.) and audience targeting (demo; geo; 1st party; look-alike; retargeting)

Candidate Qualifications 

• 1-3 years professional experience required

• Proficiency with Microsoft Office suite of products (Outlook, Excel, PowerPoint,Teams) and general knowledge or experience with online media research tools and platforms (e.g. Campaign Manager, AdWords, MRI, Google Analytics, etc.)