Digital Media Planner/Buyer

  • Media
  • Indianapolis, United States

Digital Media Planner/Buyer

Job description

Overview

The Digital Media Planner/Buyer is accountable for all aspects of the planning, implementation, tracking, monitoring and budgets for assigned client’s digital campaigns to help achieve the client’s strategic objectives. This position is responsible for the successful management of digital strategy and implementation. The ideal candidate is detail-oriented, proficient at managing multiple projects, highly organized, analytical and possess effective communication skills.


Job Description

  • Develop and maintain strong working relationships with internal and external stakeholders and clients, including cross-functional teams such as account, creative, strategy and traditional media
  • Stay apprised of industry standards, new media programs/opportunities and circulate updates and innovations with internal teams and clients
  • Evaluate media opportunities, prepare media POVs and case studies, and help develop and presentation of media plans for assigned clients
  • Analyze digital media performance and web metrics, providing campaign performance reports to clients, including optimization recommendations as needed to continuously improve campaign performance
  • Demonstrate understanding of key digital media trends and concepts
  • Exhibit strong analytical skills and ability to tie results to client business objectives and key performance indicators, providing relevant metrics and measurement strategies for digital media campaigns

Requirements

Candidate Qualifications 

  • 2+ years digital media planning/buying or equivalent marketing experience
  • Demonstrated knowledge of digital media trends and innovations
  • Proficiency with Microsoft Office suite of products (Outlook, Excel, PowerPoint) and familiarity with online media research tools and platforms (e.g. 3rd-party ad servers, AdWords, comScore, MRI, Google Analytics etc.)
  • College degree required