Are you a Digital Strategist?
Do you compulsively track the reach of your vacation snapshots? Are you eager to ask the digital, creative and account teams how the digital objectives fit within the overall business objectives, because you’re actually interested in the business objectives? Do you assume everyone is as eager for regular digital and social media reporting and analytics as you are? Do you love chatting about emerging trends in the digital space—and agree “best practices” aren’t always, uh, best practices?
To be effective, the Digital Strategist must be: