Experience: 6 years of media planning/buying, minimum of one year in supervisory role
Responsibilities: day-to-day team leadership, demonstrate mastery of all general media planning and buying functions
- Buying: thorough market analysis, accurate ratings projections, solid negotiations, buy assembly, buy stewardship, invoice reconciliation, and post-buy reporting
- Planning: target audience research, formulate media objectives, strategy development, results analysis, apply learnings to next planning cycle
All candidates should have a strong working knowledge of Nielsen ratings data methodology and Microsoft Suite.