Paid Search Manager

  • Media
  • Indianapolis, United States

Paid Search Manager

Job description

Overview

The Paid Search Manager is accountable for successfully managing paid search campaigns across a portfolio of clients ranging from local non-profit organizations to National advertisers. The ideal candidate is detail-oriented, proficient at managing multiple projects, highly organized, analytical and possesses effective communication skills. 


Job Description

  • Manage existing and create new accounts for agency’s roster of clients
  • Responsible for day-to-day management of search accounts including ongoing optimizations, performance reports, and account profitability
  • Demonstrated understanding of budget planning, keyword generation, ad copy creation, and search account structure
  • Maintain working knowledge of platform, algorithm changes, and new targeting opportunities or products that may impact current accounts and circulate updates with internal teams and clients
  • Provide account management with ability to execute across multiple clients, industry verticals, campaign objectives, and budget levels for Non-Profit/Google Grant to National advertisers
  • Develop and maintain strong working relationships with internal and external stakeholders and clients, including cross-functional teams such as account, digital strategy and digital media
  • Exhibit strong analytical skills and ability to tie results to client business objectives and key performance indicators, providing relevant metrics and measurement strategies for paid search campaigns.

Requirements

Candidate Qualifications 

Required

  • 2+ years experience executing search engine marketing (paid search) campaigns
  • Demonstrated knowledge of search/digital media trends and innovations
  • Proficiency with Microsoft Office suite of products (Outlook, Excel, PowerPoint) and familiarity with key industry platforms (e.g. AdWords, Google Analytics, etc.)
  • 4-year degree or higher from an accredited institution

Preferred

  • Google Ad Words certification
  • Experience managing Google Grant accounts
  • Experience managing brick-and-mortar retail accounts in addition to local, regional, and National campaigns
  • Understanding of other PPC and programmatic digital tactics such as paid social and display