Paid Search Specialist

  • Media
  • Indianapolis, United States

Paid Search Specialist

Job description

Are you a Paid Search Specialist?

The Paid Search Specialist will play an integral role in helping grow and manage our paid search practice, working on campaigns across a portfolio of clients ranging from local non-profit organizations to National advertisers. The ideal candidate is detail-oriented, proficient at managing multiple projects, highly organized, analytical, and possesses effective written and verbal communication skills. The role is focused on budget management, reporting, optimizations, and delivery monitoring for assigned accounts and will work closely with the Paid Search Manager to develop a deep understanding of the search landscape and platform capabilities.

Requirements

Job Description

  • Monitor daily budget pacing and ensure campaigns are on track to meet delivery goals
  • Help set up new campaigns including setting budgets, bid strategies, keyword list development, writing ad copy, ad extensions, and audience recommendations
  • Maintain working knowledge of platform, algorithm changes, and new targeting opportunities or products that may impact current accounts and circulate updates with internal teams and clients
  • Responsible for day-to-day monitoring of assigned search accounts including daily budget and delivery pacing, performance optimizations, and competitive/market activity
  • Ownership of campaign reporting based on set cadence and templates for assigned accounts
  • Analyze data and trends to identify opportunities to improve or understand any fluctuations in campaign performance
  • Interface directly with the clients and communicate through email and face-to-face
  • Present material directly to clients for POVs, recommendations, and reporting

Candidate Qualifications 

Required

  • 1-2 years of experience managing digital media campaigns, with preference for paid search and/or paid social platforms
  • 4-year degree or equivalent work experience
  • Proficiency with Microsoft Office suite of products (Outlook, Excel, PowerPoint)
  • Ability to work in a team environment as well as independently
  • Organized with strong attention to detail and communication skills

Preferred

  • Google Ad Words certification(s)
  • Familiarity with relevant industry platforms (e.g. Google Ads, Google Analytics, Bing, Google Ads Editor, etc.)
  • Experience executing search engine marketing (paid search/ppc) campaigns
  • Understanding of general search and digital media terminology, platforms, and trends
  • Experience in advertising agency environment a plus