Paid Search Supervisor
Job description
Are you a Paid Search Supervisor?
The Paid Search Supervisor is accountable for successfully managing paid search campaigns across a portfolio of clients ranging from local non-profit organizations to National advertisers. The ideal candidate is detail-oriented, proficient at managing multiple projects, highly organized, analytical and possesses effective communication skills.
Requirements
Job Description
- Manage existing and create new accounts for agency’s roster of clients
- Responsible for day-to-day management of search accounts including ongoing optimizations, performance reports, and account profitability
- Demonstrated understanding of budget planning, keyword generation, ad copy creation, and search account structure
- Maintain working knowledge of platform, algorithm changes, and new targeting opportunities or products that may impact current accounts and circulate updates with internal teams and clients
- Provide account management with ability to execute across multiple clients, industry verticals, campaign objectives, and budget levels for Non-Profit/Google Grant to National advertisers
- Develop and maintain strong working relationships with internal and external stakeholders and clients, including cross-functional teams such as account, digital strategy and digital media
- Exhibit strong analytical skills and ability to tie results to client business objectives and key performance indicators, providing relevant metrics and measurement strategies for paid search campaigns
- Manage team of paid search buyers and help grow experience of team
- Ability to pitch and share knowledge with clients
Candidate Qualifications
Required
- 5+ years experience executing search engine marketing (paid search) campaigns
- Demonstrated knowledge of search/digital media trends and innovations
- Proficiency with Microsoft Office suite of products (Outlook, Excel, PowerPoint) and familiarity with key industry platforms (e.g. AdWords, Google Analytics, etc.)
- 4-year degree or higher from an accredited institution
Preferred
- Google Ad Words certification
- Experience managing Google Grant accounts
- Experience managing brick-and-mortar retail accounts in addition to local, regional, and National campaigns
- Understanding of other PPC and programmatic digital tactics such as paid social and display