Senior Digital Media Planner/Buyer

  • Media
  • Indianapolis, United States

Senior Digital Media Planner/Buyer

Job description


The Sr Digital Media Planner/Buyer must have demonstrated expertise across digital channels, with media planning and buying experience, and understands how digital fits in a client’s overall marketing/media strategy. The position is responsible for overseeing all aspects of a campaign from plan development to reporting, ensuring clients’ needs and expectations are fulfilled. The ideal candidate is detail-oriented, proficient at managing multiple projects, highly organized, analytical, exhibits strong leadership qualities and possess effective communication skills.

Job Description

  • Develop and maintain strong working relationships with internal and external stakeholders and clients, including cross-functional teams such as account, creative, strategy and traditional media
  • Manage media partner RFP process and negotiate buys on client’s behalf
  • Maintain and oversee account digital media budgets and ensure proper and timely invoice reconciliation occurs
  • Stay apprised of industry standards, new media programs/opportunities and circulate updates and innovations with internal teams and clients
  • Evaluate media opportunities, prepare media POVs and case studies, and oversee development and presentation of media plans for assigned clients
  • Demonstrate deep understanding of digital media trends and concepts, with an ability to convey complex and technical information in ways that stakeholders with varying levels of digital expertise can understand 
  • Aid in development and implementation of tools and processes aimed at continuously pushing to streamline workflow and tasks across the team and accounts
  • Train and mentor digital team members
  • Exhibit strong analytical skills and ability to tie results to client business objectives and key performance indicators, providing relevant metrics and measurement strategies for digital media campaigns


Candidate Qualifications 

  • 5+ years digital media planning/buying or equivalent marketing experience
  • Demonstrated knowledge and expertise of digital media concepts, trends and innovations
  • Proficiency with Microsoft Office suite of products (Outlook, Excel, PowerPoint) and online media research tools and platforms (e.g. 3rd-party ad servers, AdWords, comScore, MRI, Google Analytics, etc.)
  • Strong communication and presentation skills
  • College degree required